With over 500,000 users impacted by my work, I specialize in transforming complex problems into seamless, user-centred solutions.

My design philosophy revolves around curiosity, collaboration, and a relentless focus on delivering measurable outcomes.

💡 What I Bring to the Table

👉 User-Centric Design: Conduct in-depth user research to uncover insights, turning them into actionable strategies.

👉 End-to-End Product Design: From wireframes to high-fidelity prototypes, I ensure every detail aligns with user needs.

👉 Data-Driven Innovation: I leverage analytics and iterative testing to optimize designs for performance and engagement.

👉 Cross-Functional Collaboration: Partnering with product, engineering, marketing and stakeholders teams to deliver cohesive results.

🌟 Key Achievements

👉 Designed platforms and websites impacting over 500,000 users, driving engagement and improving user satisfaction.

👉 Spearheaded design transformations, including scalable design systems and operational processes.

👉 Delivered an 8x increase in Black Friday sales through e-commerce optimization and user-centred design strategies.

👉 Mentored students and professionals across my work experience.

👉 Developed applications showcased at Brazil Game Show, Latin America’s largest gaming event.

User Research
Adobe Suite
Figma
Sketch
Protopie
User Inteface
Illustration
3D Modelling
Sketching
Public Speaking
Video Editing
Swift
HTML
Jun 2023 → Now
ElektraFi
Product Designer
ElektraFi is a financial wellness platform that helps employees achieve their financial goals through AI-powered guidance, comprehensive financial tracking, and certified financial planner support⁠⁠⁠⁠.

👉🏻  Spearheaded company-wide design transformation by establishing comprehensive UX vision and maturity framework; architected scalable design system unifying visual identity across digital products while enhancing development efficiency and brand consistency.

👉🏻  Led end-to-end redesign of financial wellness platform featuring AI-powered guidance and tracking capabilities, enabling users to connect accounts for comprehensive financial visibility; developed integrated advisor portal for certified financial planners while collaborating with product teams to implement robust goal-setting, equity management, and total compensation tracking features.

👉🏻  Developed and implemented flexible design system that streamlined product development process through standardized components and documentation, maintaining consistent user experience across website and financial wellness platform interfaces.

👉🏻  Mentored Northeastern University Master's students on platform engagement mechanics projects and completed advanced Design Leadership certification at Brainstation, applying principles to strengthen organizational design infrastructure and team capabilities.

👉🏻  Orchestrated cross-functional collaboration between product, development, and marketing teams through structured research initiatives, conceptualization workshops, and iterative usability testing to validate requirements and optimize platform performance.
Nov 2021 → Oct 2022
VanHack
UX Designer
International tech recruitment platform specializing in remote and relocation opportunities for global tech talent.

👉🏻  Spearheaded end-to-end product discovery initiatives through structured research processes, collaborating with product managers and stakeholders to gather actionable insights for platform enhancement and user experience optimization.

👉🏻  Architected and implemented a comprehensive Design System with a reusable component library, streamlining design consistency and development efficiency across the web hiring platform.

👉🏻  Led the conceptualization and design of a new on-demand learning platform, delivering full-scope solutions from initial wireframes to high-fidelity prototypes and detailed specifications documentation.

👉🏻  Engineered responsive design solutions for VanHack's web hiring platform, focusing on optimizing user engagement and improving overall platform usability.

👉🏻  Facilitated cross-functional collaboration between the design team, product managers, and stakeholders, translating user research into data-driven recommendations for strategic business decisions and organizational growth.
Jul 2021 → Nov 2021
Warren
Product Designer
Warren is a Brazilian investment company that focuses on providing personalized investment solutions based on individual client goals and needs.

Key Achievements:

👉🏻  Spearheaded the design enhancements of core account management flows across web and mobile platforms, implementing user-centered design flows to streamline the investment journey.

👉🏻  Executed comprehensive user research methodology, conducting stakeholder interviews and user analysis to identify pain points and opportunities in the investment process.

👉🏻  Collaborated with cross-functional teams including product managers, engineers, and business stakeholders to translate research insights into actionable design solutions.

👉🏻  Created high-fidelity prototypes that enhanced user experience while maintaining consistency across platforms.
Jun 2019 → Jul 2021
Stone
Product Designer
Leading Brazilian fintech revolutionizing financial services for SMEs through innovative digital solutions.

Key Achievements:

👉🏻  Drove UX design decisions for key financial services features and played an integral role in redesigning a comprehensive web platform, creating intuitive user flows that enhanced the digital experience across Stone's financial products portfolio.

👉🏻  Established cross-functional collaboration with marketing teams to implement a workflow, achieving:
    - 50% reduction in research-to-development cycle time.
    - Improved team communication efficiency and workflow optimization.
    - Established standardized design components and sections for consistent user experience across pages.
    
👉🏻  Conceptualized and executed innovative e-commerce redesign for Stone's website, delivering:
    - 8x increase in Black Friday sales performance
    - Enhanced user experience through streamlined shopping journey.
    - Implemented conversion rate optimization strategies.
Jan 2016 → Dec 2017
Apple Developer Academy
Product Designer & iOS Developer Intern
Participated activelly in cross-functional development teams in creating innovative iOS applications while participating in Apple's prestigious educational partnership with PUC-Rio University. Specialized in user research, UI/UX design, and learned Swift development.

Key Achievements & Responsibilities:

👉🏻  Achieved unprecedented recognition as 3x consecutive Apple WWDC Scholarship Winner (2016-2018), demonstrating consistent technical excellence and innovation in iOS development.

👉🏻  Participated in end-to-end development of healthcare and gaming applications, designing full product lifecycle from conceptualization through App Store deployment.

👉🏻  Exibited developed gaming applications at Brazil Game Show, Latin America's largest gaming exhibition, highlighting project quality and market relevance.

👉🏻  Leveraged expertise in Swift, UIKit, and Apple's Human Interface Guidelines to deliver intuitive and efficient mobile applications.
Oct 2018 → May 2019
MEDGRUPO
Product Designer
Brazil's premier medical education platform, specializing in Medical Licensing Examination preparation.

👉🏻  Designed high-quality UX flows for cross-platform educational solutions, encompassing web, desktop, and mobile interfaces, ensuring seamless learning experiences for medical students.

👉🏻  Implemented comprehensive analytics tracking and A/B testing frameworks to measure user engagement and platform performance, utilizing data insights to drive iterative improvements in user experience.

VanHack

UX Designer

Remote – Canada    Nov 2021 – Oct 2022

👉 Making user research process with stakeholders and candidates.
👉 Designing high-quality solutions to evolve the whole experience of VanHack’s website, onboarding, and hiring platform.
👉 Designing a whole new on-demand learning platform for the candidates.
👉 Creating high-quality components for the Design System and improving them to the next level.
👉 Led processes and workshops with the main objective of to design team contributing strategically to the decisions of the company.

Warren

Product Designer

Rio de Janeiro – Brazil     Jul 2021 – Nov 2021

👉 Warren is a company with the objective of simplifying investments for users and supporting them in their investing journey to achieve their objectives. I work creating UX flows, and interfaces and conduct user studies on Warren’s app and web dashboard.

Stone

Product Designer

Rio de Janeiro – Brazil     Jun 2019 – Jul 2021

👉  Worked closely with the marketing team and reduced 50% of the research and layout stages to the development of each page of the website.
👉  Delivered design solutions for the Stone website e-commerce bringing a new shop experience and increasing Black Friday sales by 800%.

Stone is a company with the objective of making the offer of financial services to Brazilian entrepreneurs fairer and supporting them in their entrepreneurial journey. I work creating UX flows, interfaces and conduct user studies on the website, app, and dashboard.

My professional journey to Canada

As a dedicated Product Designer, I have spent the last 4 years preparing myself for the next step in my career by acquiring new skills and honing my expertise. With a strong desire to expand my horizons internationally, setting Canada as the destination to take my career to the next level.

With my passion for design and commitment to delivering exceptional user experiences, I am confident in my ability to thrive in this new and exciting environment. My goal is to bring my unique perspective and skill set to companies in Vancouver and to continue to grow and evolve in my personal and professional life.

Testimonials

Matheus is a world class designer with a positive attitude and great eye for details. He always delivered high quality work and helped us launch a very important project during his time at VanHack.

Ilya Brotzky

CEO - VanHack

A brilliant design, very client-focused with a good understanding of the importance of getting feedback from users and translating these into beautiful designs. Matheus worked on very important parts of our product and was able to exceed our expectations doing a great job.

Tiago Maximo

CTO - VanHack

Working with Matheus was a great pleasure. He's a dynamic guy with good communication. We work on big projects and he always pushes them forward by doing his best. In every peer design session, we increase the quality of our deliverables. He led great workshops focused in to evolve our design visual language and design systems for the next level and that helped us to increase our design maturity and process making a great positive impact on the entire company.

Breno Araujo

Lead UX Designer- VanHack

🌎 Languages

English

🌎 IELTS General Training
(CLB 6)

🌎 EF SET English Certificate
(C1 Proficient)

Portuguese

🌎 Native

🏆 Honors

Apple

🏆 WWDC 2016 Scholarship

🏆 WWDC 2017 Scholarship

🏆 WWDC 2018 Scholarship

N.U.P.E.M PUC-Rio

🏆 Virtual Marketplace of Ideas
and Entrepreneurial Actions

🎓 Education

PUC-Rio University

Rio de Janeiro – Brazil    Feb 2012 – Jul 2018

🎓 Bachelor’s degree in Industrial Design

🎓 Bachelor’s degree in Entrepreneurship

I design digital products and websites that change people’s lives with amazing projects.

I ask a lot of questions to investigate the behaviors and problems at the challenge. I then explore many research frameworks to discover insights that aim to address those goals. Those data get turned into visual interfaces, to be prototyped and tested with real people.

User Research
Adobe Suite
Figma
Sketch
Protopie
User Inteface
Illustration
3D Modelling
Sketching
Public Speaking
Video Editing
Swift
HTML

Skills

Interaction

🔎User research
📐 Wireframing
📝 Prototyping
🎤 Public speaking

Visual

✏️ Sketching
✒️Illustration
🎬Video-editing

Software

🖱️ Adobe Suite
🖱️Figma
🖱️Sketch
🖱️Protopie

Coding

💻 HTML & CSS
💻 Swift

Languages

English

EF SET English Certificate (C1 Proficient)

Portuguese

Native

Honors

Apple

🏆 WWDC 2016 Scholarship

🏆 WWDC 2017 Scholarship

🏆 WWDC 2018 Scholarship

N.U.P.E.M PUC-Rio

🏆 Virtual Marketplace of Ideas and Entrepreneurial Actions

Education

PUC-Rio University

Rio de Janeiro – Brazil    Feb 2012 – Jul 2018

Bachelor’s degree in Industrial Design

Bachelor’s degree in Entrepreneurship

I’ve worked for some big-name companies, in the technology, education, and financial services sectors.

An eternal learner and player!

One of my greatest passions is to play video games, to put you as a protagonist in the narrative and the immersive power of mechanics and environments that create a relationship with the player, bringing knowledge and values to my personal and professional life.

Because I am very curious, I am not limited to just being a player, but to understanding how things are done and always testing new technologies and experiences, always thinking about how I can incorporate them into my work and transform people’s lives.

Looking forward to collaborating and creating impactful solutions together! 🚀

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